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Joyce Baptista Serna (PhD Candidate at the University of Navarra Spain, Assistant Professor in International Relations and Global Communication)
发布时间:2015年01月09日  来源:察哈尔学会  作者:Joyce Baptista Serna  阅读:879

Evaluating city public diplomacy effectiveness in the EU Cities is becoming more and more significant as political players on the international stage. Globalization, and the decentralization it entails, allows them to intervene in debate on issues that formerly were reserved for states. Europe participates in this global trend and furthers it thanks to the community government multilevel system. Particularly, European Institutions have become more aware of the benefits of working directly with the local level and are open to dialogue and interaction with municipalities, making the prominence and influence of the cities in Europe noteworthy at the present time.

 

There are more than thirty different city networks working in a wide range of policy areas: environment, development, employment, and social inclusion, to name a few. One sign of appreciation of the work overtaken by these networks is the Covenant of Mayors: a platform launched by the European Commission to endorse and support the ongoing efforts deployed by local authorities in the implementation of sustainable energy policies. This initiative is coordinated and managed by city networks that provide signatories with administrative support and technical guidance facilitate networking between stakeholders and ensures the promotion of their activities. Cities engage in these networks and activities voluntarily, which highlights the importance of the networks' advocacy and persuasion strategies.

 

This sort of communication activities in the international arena is clearly framed within the New Public Diplomacy paradigm. In addition, there is growing proof of the conceptual and practical connections between Public Relations (PR) and Public Diplomacy. N accordance with this trend, the present study would like to show how the PR Relational Theory offers valid conceptual tools that can help evaluate city network public diplomacy. That is, to identify the most effective procedures for city networks to influence other cities and EU decision-making at the European level. 

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