More than half the world thinks that China is an emerging political and economic world power, according to a report from the 2013 China National Image Global Survey.
The report was launched jointly by the Centre for International Communication Studies (CICS) at the China Foreign Language Publishing Administration, the Charhar Institute and Millward Brown-ACSR on February 21, 2014. There were 3,017 responses to the survey from seven countries – Britain, the United States, South Africa, India, Russia, Brazil and China.
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A global survey on China's image, jointly conducted by the Centre for International Communication Studies (CICS) at the China Foreign Language Publishing Administration, the Charhar Institute and Millward Brown-ACSR, is launched on February 21, 2014. [By Chen Boyuan / China.org.cn]
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About 62 percent of respondents recognized China as an "ancient civilization with a strong historical heritage," and believe that China is already a modern world power. More than half of respondents outside China said the Chinese people are "approachable," and found their interactions with Chinese people to be pleasant.
Martial arts, Chinese cuisine, and traditional Chinese medicine (TCM) were found to be the most popular forms of Chinese culture. By contrast, higher education institutions, traditional opera and films were the least favored in the same category.
“The findings of the survey are consistent with previous years, which signals the stable and consistent development of China's national image worldwide,” said Yu Yunquan, deputy director of CICS.
"People outside China generally believe Chinese people are mysterious, sensible, creative, mild and happy with their lives," Yu said.
In terms of China’s politics, respondents outside China said that the Chinese government is highly capable of governing the country and conducting diplomacy, but in a "serious and formidable" way.
Meanwhile, the report pointed out a significant difference between the way the Chinese people view China and the way it is viewed abroad. The report said that the Chinese people are generally not confident in their country; they are inclined to think China lags behind Western powers in science and technology, an opinion foreign poll takers disagreed with, according to Tan Beiping, R&D director at Millward Brown in China.